Brand, Print & Web Design


Caulfield Dermatology

Caulfield Dermatology Branding and Website

Project Details

This project was undertaken while working as web/graphic designer at Design on Demand.

By defining the business’ core and personality values, a logo, branded collateral and website have come together to assert a professional yet humanist brand.

This was my first full branding project, and through the process of creating the range of branded applications for the client I learned much about the design processes, printing and client communication.

Collateral provided for the client included branded stationery, full brand style guide, custom responsive WordPress website and signage for the client’s new clinic.

Required Skills

  • Information Architecture Development
  • UX Design
  • Wireframing
  • Responsive Design
  • Image Editing
  • Corporate Design & Style Guidelines
  • Client Meetings & Correspondence
  • Studio Design Process
  • Printer Correspondence
  • PMS Colour Use

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